Case Study – custom made lehenga choli jacqueline fernandez

A journey of making custom lehenga choli inspired by lehenga choli designed by Anuj Modi, Jacqueline Fernandez was show stopper at Lakme Fashion Week (LFW) Winter/ Festive 2014 in Mumbai, on Aug. 20, 2014.

Please note that this is not an attempt to copy or steal the design or breach of copy right.

This lehenga choli we are making for customer is inspired by the Anuj Modi’s design, and it will be used to take inspiration to turn customer’s Idea of Lehenga Choli into reality.

Fabric to colour to embroidery style, blouse style, threads and embellishments etc. almost everything will be customized.

Be part of this journey of custom make lehenga choli, there is time pressure our customer has very short time line to make it and deliver this lengha choli for a wedding event.

Understanding Expectations

What to make?

Our customer sent us following image and wanted to make it within a limited time frame and with different blouse style. We took the challenge and here we are on fight against time 🙂

Actor Jacqueline Fernandez walks on the ramp for designer Anju Modi`s show during the Lakme Fashion Week (LFW) Winter/ Festive 2014 in Mumbai, on Aug. 20, 2014. (Photo: IANS)


  • Color

Customer want it in following shade of blue and Embroidery to be golden.

We will try my best, how ever due to different screen resolution we might see bit different shade. We will do my best to chose the right shade.

lehenga color example
  • Fabric

Lehenga / Skirt and Bluse to be made in Raw Silk fabric.
Dupatta / Stole to be made in Net fabric.

  • Blouse Style

Longer blouse to cover tummy, top style and neckline as following images:

  • Size

As per measurements given by customer.

We will keep extra margin inside so that if it is tight customer can open the stitched.

So now we have finalized and agreed details with customer, and ready to move on.

  • Time Line

Order date: 26 July 2016

Delivery date: 17 August 2016

Let the fun begin 🙂

July 27, 2016

  • Received measurements from customer.
  • Finalized fabric sample.
  • Checked availability of Embroidery Machines and adjusting schedules for embroidery to meet deadlines.

July 28, 2016

  • Purchased 10 meter Raw Silk fabric.
  • Net fabric and velvet for borders has to be finalized.
  • Started making one kali design for lehenga as per measurements given.

July 29, 2016

Made following Kali Design and sent for customer approval.

Single kali design of lehenga

This is how it will look when two or more kalis will be stitched together.

This is how it looks when two kali will be joined.

Following email was sent to customer for approval along with explanation

lehenga kali designs

Some pattern was not possible to make sharply with hand embroidery in this given timeline, therefore following modification was made as agreed with customer.

Kali design for lehenga

We are designing embroidery pattern around waist today. As soon as we receive approval from customer the embroidery on kalis will begin, because that is going to take longest time.

I am waiting for approval for embroidery on blouse and once I get that the blouse embroidery pattern will be designed, possibly by tomorrow afternoon.

So thats where we are today.

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Please leave your comments below 🙂

July 30, 2016

Got approval for kali designs from customer today. So we are all set to move. We are waiting for fabric to arrive today from Dyeing process.

It was raining all day today, therefore we are expecting delay in dyeing process to be finished on time.

We sent following design for belt on waist of lehenga and border of dupatta and customer has already approved these designs.

dupatta border and design pattern on waist

Hi again.

It was busy days getting things done and meeting deadlines. Therefore I was not able to update this post.

So here are final images of the dress.

Lehenga choli getting made.
while getting made lengha choli
closeup of embellishments
closeup of stones used on embroidery
skirt of lehenga choli
make to order lengha choli
back design of embroidery of choli
Make to order custom bespoke Lehenga choli

Please note that this lehenga choli is made as per customer’s requirements. The inspiration was taken from few different images and designs. Therefore the final dress look different.

I hope you liked this story of making lehenga choli.

We will love to hear your comments.

If you have any queries please contact us at

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